Today at Digital SEO Guru , you're going to learn what backlinks are, why they're important, how you can check them for free and how to get more backlinks to your site. Let's get started. So what are backlinks? backlinks are links from a page on one Web site to another from the receiving end. These are often referred to as incoming links or inbound links. And from the linking side, they're called external, outgoing or outbound links. Take your pick and there are three reasons why they're important. First, it's a factor that helps Google and other search engines determine which pages should rank the highest for a given query. Second, links to your Web site can send you more visitors through referral traffic. And third, backlinks can help search engines discover your pages faster. Now, the easiest way to conceptualize backlinks are to think of them as votes when a page receives a back link. It's essentially another web site vouching for the content ...